JABA encouraging Medicare beneficiaries to review their options by signing up for FREE counseling sessions.

With just over two-weeks left for Medicare Open Enrollment, which ends on December 7, JABA is urging beneficiaries to book free counseling appointments to review their options. 

"There are some big changes when it comes to medicare drug prescriptions," says Randy Rodgers, JABA's Manager of Insurance Counseling, "so it's more important than ever before to look at your options during open enrollment." 

The good news is that for the first time ever, thanks to Congress passing a new prescription drug law in 2022, out-of-pocket drug costs will be capped at $2000 annually AND you can pay that in monthly installments. This is HUGE for anyone who has had to pay thousands for their needed prescription drugs.

In addition, the new law limits insulin costs to $35 a month and gives Medicare the power to negotiate with drug makers to lower prices. In the first round of negotiations, which is expected to involve 10 popular drugs available at reduced cost in 2026, Medicare beneficiaries are expected to save as much as $1.5 billion in out-of-pocket expenses.

However, the bad news is that insurance companies are responding to the changes by trimming and/or cutting benefits and increasing charges elsewhere, which could prove costly (and complicated) for Medicare beneficiaries.

When Virginia Senator Tim Kaine visited JABA earlier this year, he recognized that, despite new reductions in prescription drug price, dealing with Medicare "is still too complicated" and "leads people to choose plans that aren’t the best plans for themselves." 

"Last year we helped over two thousand people during Medicare open enrollment," says Rodgers, "...and fifty percent of those people changed plans because they were going to save money on their premiums or prescriptions. Throughout open enrollment last year we helped people save nearly $2 million on their prescriptions. So, it's important to look at your options during open enrollment."

Learn more by calling 434-817-5248 or visiting our Medicare Insurance Counseling page.

November Activity Calendars at JABA's Centers

Activity calendars for our Community Centers in Charlottesville, Southern Albemarle, Greene County, Nelson County, and Louisa County, as well as our JRECs in Charlottesville and Louisa, and now available. Check them out below and consider joining a center near you!

See full activity calendars with menus here.

For general information about our Community Centers, contact Crystal Donovan at 434-872-3337 or cdonovan@jabacares.org. For information about our JRECS, or to schedule a tour, call 434-817-5235 (Charlottesville), 540-500-5961 (Louisa), or submit our online form.

Mary Williams Community Center (Charlottesville)

Southern Albemarle Community Center (Esmont)

Greene County Community Center

Louisa County Community Center

Cecilia Epps Community Center (Nelson County)

Fluvanna County Community Centers

Medicare Open Enrollment: a time to look at your options

When it comes to Medicare Open Enrollment this year (October 15 to December 7) there's good news and bad news for older adults. The good news is that for the first time ever, thanks to Congress passing a new prescription drug law in 2022, out-of-pocket drug costs will be capped at $2000 annually AND you can pay that in monthly installments. This is HUGE for anyone who has had to pay thousands for their needed prescription drugs.

In addition, the new law limits insulin costs to $35 a month and gives Medicare the power to negotiate with drug makers to lower prices. In the first round of negotiations, which is expected to involve 10 popular drugs available at reduced cost in 2026, Medicare beneficiaries are expected to save as much as $1.5 billion in out-of-pocket expenses.

However, the bad news is that insurance companies are responding to the changes by trimming and/or cutting benefits and increasing charges elsewhere, which could prove costly (and complicated) for Medicare beneficiaries.

“This year’s Medicare marketplace will be more chaotic than ever,” said Vijay Kotte, chief executive of Medicare marketplace GoHealth, told USAToday. “With fewer options, higher costs, and diminished benefits, older adults will be forced to navigate one of the most disruptive enrollment seasons in recent memory.”

Local experts agree. "There are a lot of moving parts this year, so it’s more important than ever before to look at your options during open enrollment," says Randy Rodgers, who manages JABA's Insurance Counseling program.

Indeed, Rogers, JABA CEO Marta Keane, and representatives from the UVA Health System had a round-table discussion earlier this year with one of the lawmakers who helped pass the new law and voiced their concerns. The lawmaker took notice.

“Overwhelmingly, what I hear is, ‘Thanks for the reductions in prescription drug price, but it’s still too complicated,’” Virginia Senator Tim Kaine later told The Daily Progress. “There’s a lot of deceptive, or at least confusing, marketing that comes to seniors when they’re about to become Social Security-eligible, and that leads people to choose plans that aren’t the best plans for themselves. So there’s a heavy kind of consumer protection theme to this conversation that I’m going to take back with me.”

Fortunately, Medicare beneficiaries in our area, and those new to Medicare, have JABA's Insurance Counseling program to turn to for free, unbiased, confidential counseling and assistance for people with Medicare. They are part of The Virginia Insurance Counseling and Assistance Program (VICAP), which itself is part of a national network of programs that help people understand Medicare. Virginia Senior Medicare Patrol (Virginia SMP) also helps Medicare beneficiaries avoid healthcare fraud and abuse.

"Last year we helped over two thousand people during Medicare open enrollment," says Rogers, "...and fifty percent of those people changed plans because they were going to save money on their premiums or prescriptions. Throughout open enrollment last year we helped people save nearly two million on their prescriptions. So, it's important to look at your options during open enrollment."

David McNair handles communications, media relations, and social media efforts for JABA. This article orginially appeared in C-Ville Weekly.

Marta Keane: On Reinvention and Curiosity

JABA CEO Marta Keane recently joined Bethanie Constant, Vice President of Mission Advancement and Secretary for Westminster Canterbury of the Blue Ridge, on their becoming bOLDER podcast. Marta talked extensively about JABA's mission, her work as CEO, and her upcoming “reinvention” as she prepares to retire. You can listen to a shorter version of their conversation above or access the full 47-minute episode by visiting the WCBR website.

Medicare Open Enrollment: Some BIG changes are coming this year!

Medicare Open Enrollment begins October 15, and 29News anchor Erin Brown spoke with Randy Rodgers, JABA's Manager of Insurance Counseling, about what to expect this year.

"There are some big changes when it comes to medicare drug prescriptions," said Rodgers. "One of the biggest ones is that the "donut hole" [the temporary limit, or coverage gap, on what Medicare drug plans covered] will actually be going away...and there's a $2,000 cap on the amount you'll pay for your subscription through the year... there are a lot of moving parts this year, so its more important than ever before to look at your options during open enrollment."

You can schedule a free one-on-one counseling session by filling out our intake form online at: https://www.jabacares.org/medicare-counseling You can also call 434-817-5248 or stop by our office at 674 Hillsdale Drive in Charlottesville

October Activity Calendars at JABA's Centers

Activity calendars for our Community Centers in Charlottesville, Southern Albemarle, Greene County, Nelson County, and Louisa County, as well as our JRECs in Charlottesville and Louisa, and now available. Check them out below and consider joining a center near you!

For general information about our Community Centers, contact Crystal Donovan at 434-872-3337 or cdonovan@jabacares.org. For information about our JRECS, or to schedule a tour, call 434-817-5235 (Charlottesville), 540-500-5961 (Louisa), or submit our online form.

Mary Williams Community Center (Charlottesville)

Southern Albemarle Community Center (Esmont)

Greene County Community Center

Louisa County Community Center

Cecilia Epps Community Center (Nelson County)

Fluvanna County Community Centers

Charlottesville Respite & Enrichment Center (JREC)

NOTE: Activities bolded in ORANGE on the activity calendar are open to the public. If you know someone who is interested in the JREC program and would like to experience the atmosphere, please encourage them to contact Kelsie Short at (434) 817-5235 or kshort@jabacares.org.

Louisa Respite & Enrichment Center (JREC)

Bringing the Joy: JABA's Annual Day of Caring Celebration

At our annual Day of Caring celebration last week, hosted this year by The Center at Belvedere, a woman visiting The Center walked into the ballroom where everyone was dancing to live music, socializing, and playing games.

"Is this JABA?" she asked. "I can't believe how much fun everyone is having."

Indeed, our annual Day of Caring event, which brings members from our Community Centers across six counties together, is always a high-energy affair,  and our colorful "Cruisin' the Caribbean" themed celebration this year did not disappoint.

“It made my day. I live alone and sometimes it gets kind of lonesome and stuff, and coming to something like this makes my day for me,” Cathy Musselman, a 92-year-old member at Mary Williams Community Center, told CBS19.

Watch the wonderful report featuring Cathy here:

“This day just brings so much joy, and for many of our seniors, there’s not a lot of joy in their lives. They’re struggling to make ends meet, and some of their friends aren’t around or their families moved away," Marta Keane, our CEO, told CBS19. "To have a day like this and days that are joyful really changes their health — their cognitive, emotional, and physical health — to not be isolated.”

For over three decades now, United Way has sponsored this community-wide day of service, which brings volunteers together to help non-profits across the area.

“This day actually calculates to be at about a $300,000 investment in time and resources back to our community,” United Way President & CEO Ravi Respeto told NBC29.

This year, volunteers from Sentara Health System helped us with our Day of Caring celebration. And they were fabulous!

"We couldn’t have done it without the volunteers from Sentara. They seemed to have as much fun as the center members," said Keane.

Back at JABA's offices, a group from the University of Virginia's Department of Systems & Information Engineering was joyfully helping our Philanthropy department with admin support for the day. Indeed, JABA staff could hear their laughter down the hallway! From left to right: Dorothy Gardner, Addie Mall, Chantel Gross, and Marty Qian.

The woman who wandered into the room at The Center definitely left with a different impression of JABA, struck by the vibrancy and joy in the room.

"Our Day of Caring celebration was a wonderful reminder that it’s important to have fun. To find the things that bring us joy, “ says Keane. “To take a moment to stop and appreciate something we sense that makes us smile. By having fun, we replenish our energy and that gives us room to have compassion for others."

Gen Now: Are you a sudden caregiver?

Check out our column in the latest edition of C-Ville Weekly!

Your parents are in the 80s and still living in the house where you grew up. Your mom was diagnosed with Alzheimer's a year ago, and your dad has been managing, but you're starting to worry...

You notice your 82-year old mother-in-law is having difficulties living alone, but your suppose and his siblings aren't talking about it…

A neighbor in her late 70s tells you they are losing their housing and because they are a fixed income they don't know what to do. You notice she's been anxious, and not eating right...

Your father has been living alone in South Carolina for years and seems to be doing okay, but you are starting to think he needs to be closer to you in Virginia.

You work full-time, have two young children, and while your mom has been a help since they were born she's the one needing help now...

Your Aunt has dementia and you're struggling to be patient and supportive. But you're not sure you can handle what's happening and don't know where to turn…

You and your spouse sold your house and moved into a small cottage in a senior living facility. Together, you've made good decisions to maintain your independence, as your children live far away and have their own lives, but your spouse is in cognitive decline and you're wondering how you're going to plan for the future…

Do any of these scenarios sound familiar? If so, there’s a good chance you’re about to become a caregiver, you may already be one, or caregiving is about to become a lot more complicated.

When faced with these kinds of situations, many people keep the reality of what’s happening at arm's length for as long as they can. Indeed, they may feel as though these situations have snuck up on them without warning. After all, Mom may have always been the one who took care of things, so imagining yourself taking care of her may be difficult even to imagine. Maybe you already know you’re not cut out to be a caregiver. Which of your siblings will step up? What roles will you all have? Maybe you were hoping things would be all right for a few more years...until your career was more on track, until the kids were a little older, until...

There's no sugarcoating it. Caregiving situations can arrive in unexpected and inconvenient ways. And for many people, there's a period of adjustment to this new reality.

“My caregiver mantra is to remember: the only control you have is over the changes you choose to make," writes author and licensed clinical social worker Nancy L. Kriseman, who wrote a book on mindful caregiving.

Indeed, in many ways, caregiving is about change, about roles being reversed or rearranged, about time marching

relentlessly forward, and while change can be difficult it also creates space for something new to arrive...if we are open to it.

Most importantly, you are not alone. JABA provides caregiver support services that can connect you with a variety of resources and help you come up with a plan. JABA also has specialized care centers in Charlottesville and Louisa for people who need extra help during the day. Sentara Martha Jefferson Hospital has a dedicated caregiver center, the UVA Memory and Aging Care Clinic and the Alzheimer's Association Central and Western Virginia offer invaluable care and resources, and the Virginia Department for Aging and Rehabilitative Services provides a wide range of resources for caregivers in Virginia.

While your caregiving journey might have come a little earlier than you thought it would, and everything can feel a little confusing and overwhelming, now's the time to reach out for help and guidance. And now's the time to find your voice.

“As your care recipient’s advocate, be involved, don’t accept the status quo, and don’t be afraid to voice your concerns,” writes Kriseman.

David McNair handles communications, media relations, and social media efforts for JABA. This story originally appeared in C-Ville Weekly.

Participants reflect on JABA's annual Fall Ball

CHARLOTTESVILLE, Va. (CBS 19 NEWS) -- The United Way of Charlottesville held its 33rd Annual United Way Day of Caring, a community-wide day of service.

JABA’s Annual Fall Ball was one of today’s volunteer events with Sentara Martha Jefferson Hospital.

“It made my day. I live alone and sometimes it gets kind of lonesome and stuff, and coming to something like this makes my day for me,” said Cathy Musselman, a member at Mary Williams Senior Center.

It's also a big day for the people behind the event.

“This day just brings so much joy, and for many of our seniors, there’s not a lot of joy in their life. They’re struggling to make ends meet, and some of their friends aren’t around or their families moved away," said Marta Keane, CEO of JABA. "To have a day like this and days that are joyful really changes their health — their cognitive, emotional, and physical health — to not be isolated.”

At 92 years old, Cathy still remembers the days she was a roller-skating dancer with her husband, and today she rolled back the years.

“When she asked me to dance, I said okay, I’ll just do whatever you tell me to do,” said Laura Salvatierra, a volunteer with Sentara Martha Jefferson Hospital.

At the end of the day, Cathy Musselman's dance moves led to her being crowned as the queen of the ball. 

Aging in Place: start planning to relieve future stress

A set of surveys this year revealed something about "aging in place," the popular term used to describe living independently and for as long as possible in our own homes as we age. While a U.S. News & World Report found that 95% of adults 55 and older want to age in place, an Alignment Health survey found that adults 65 and older viewed it as the biggest obstacle to their overall well-being. Among several obstacles identified, such as lack of access to transportation and care, food insecurity, loneliness, and economic insecurity, the majority of respondents reported that aging in place was causing them the most stress and anxiety. 

Indeed, while aging in place is something to be wished for, the practical realities can be challenging. While homes can be modified to make them safer and accommodate various levels of mobility, and new technologies can make it easier to communicate with family, friends, caretakers, and health providers, the fear of having medical emergencies at home, becoming a burden on adult children, the cost of in-home care services, the fear of isolation, and sudden changes in health can make aging in place more complex then we may have imagined. 

That's why early planning, self-care, communication, and the anticipation of future needs are so crucial to aging in place successfully.    

Unfortunately, many individuals and families don't communicate enough about what aging in place really means. Mom and Dad still live in the family home, have for years, and then suddenly Dad has a medical emergency and Mom, who has been having memory issues she's been hiding, can't handle the new situation at home when Dad returns. Their children live in different states and have their own careers and families. What do they do? 

Aging in place is like a long journey one needs to plan for. The earlier you start planning for it the better. In fact, if you're really serious about wanting to age in place, focusing on your health as soon as possible is an important first step. Inactivity, smoking and drinking, hypertension, diabetes, and obesity can lead to sudden declines in health, creating risks for heart attacks, strokes, and dementia that could throw a wrench in your aging-in-place plans.

If you're aging in place with a spouse or partner, it's important to consider any chronic conditions they may have, and share that information with family, friends, and caregivers. Indeed, it's important to discuss your aging-in-place plans with everyone your well-being could impact to help anticipate future care needs or changes that might need to be made. 

Aging in place is also a journey you shouldn't make alone. Start learning about support resources in your community. JABA has community centers you can join for socialization and support, and Respite & Enrichment centers for people who might need extra help during the day. JABA also has a Home Delivered Meals program and a Senior Helpline to connect people with resources, including transportation support. The Center at Belvedere, Sentara Martha Jefferson Family Caregiver Center, the Osher Lifelong Learning Institute at UVA, the Albemarle Housing Improvement Program (AHIP), and Cville Village, a non-profit that supports the independence of older adults, are also valuable community resources. 

Aging in place doesn't have to mean isolating in place. The sooner you learn about the network of resources in your community you can lean on, the sooner you share your hopes and plans with your family, the sooner you prepare your home, and the sooner you make healthy living a priority, the better your aging in place journey is going to be.   

David McNair handles communications, media relations, and social media efforts for JABA. This article originally appeared in C-Ville Weekly.

You can do this: even light exercise has big benefits

We've all seen the articles and studies showing us that exercise is essential to healthy aging, along with photos of older people hiking in the mountains, riding their bikes, doing laps in a pool, or some other vigorous kind of activity. But what about people with disabilities, chronic health conditions, or other challenges? What about those who might feel intimidated or discouraged by those kind of images of aging? Or people who have lived a sedentary life for so long that it seems too difficult to change? Should they just give up?

A study/survey released in June shows that even slight changes in the way we move around can have significant benefits and that we don't have to become hikers or runners to take advantage of them.

“These findings indicate that physical activity need not be high intensity to potentially benefit various aspects of health, which have especially important public health implications as older people tend to have limited physical ability to engage in moderate-to-vigorous physical activity,” Molin Wang, an associate professor in epidemiology at the Harvard T.H. Chan School of Public Health and an author of the study, told the Washington Post recently.

The study/survey tracked nearly 50,000 women (from a Harvard School of Public Health Nurses’ Health Study) for 20 years and found that replacing sedentary behaviors, like watching TV or sitting at your desk in an office, with even lightest physical activities, like standing, walking, or doing chores at home, improved overall health substantially. In fact, researchers even found that replacing sedentary behaviors with sleep resulted in better health outcomes. What's more, health was affected by where people were being sedentary and what they were doing. For example, sitting and watching TV leads to greater health risks than sitting and writing or reading a book, and sitting at home on a couch is worse than sitting in an office.

While not groundbreaking, the study reinforces the idea that we don't have to climb mountains or be runners to enjoy the benefits of physical activity. And for many of us -- in Virginia, 2.1 million adults (more than 1 in 3) have prediabetes, and 90% don’t know they have it --- it could be essential in avoiding serious health problems.

That's the idea behind JABA's Active Living Every Day (ALED) program, an evidence-based program that encourages physical activity among their community center members. JABA has a Healthy Steps program, which is more like an exercise class, done with music for people of all fitness levels, but ALED focuses on identifying and overcoming barriers to exercise, increasing self-confidence, creating realistic goals and rewards, developing social support, and building more physical activity into daily activities. Studies show that ALED significantly increases moderate to vigorous physical activity and total physical activity, decreases depressive symptoms and stress, increases satisfaction with body appearance and function, and can reduce weight.

Another one of the study's authors put it bluntly.

"If you replace sedentary behaviors with any activities, I mean, even light physical activities, like standing or walking around, or doing household chores, it’s better than just being a couch potato for an extended period of time,” said Frank Hu, professor and chair of the Department of Nutrition at the Harvard T.H. Chan School of Public Health.

So get moving!

David McNair handles communications, media relations, and social media efforts for JABA. This article originally appeared in C-Ville Weekly.

JABA accepts Innovation Award at national conference

Ginger Dillard, JABA's Chief Operating Officer, accepts an Aging Innovation Award for our Pathway to Enrichment Program at USAging's Annual Conference and Tradeshow in Tampa, Florida last week.

"Jefferson Area Board for Aging’s (JABA’s) Pathway to Enrichment program boasts an innovative design that supports participants who are aging naturally and at their own pace. Participants receive enrichment and socialization through free membership at JABA’s community centers. As they age and if their health declines, they transition to JABA’s Respite & Enrichment Centers (JRECs)."

Read more about the award:

JABA CEO Marta Keane Announces Plans to Retire

Headshot of CEO Marta Keane

CHARLOTTESVILLE, VA, JULY 8, 2024 — The Jefferson Area Board for Aging, (JABA), today announced that its CEO, Marta Keane, has decided to retire from her role at the end of the year. Since assuming leadership of the non-profit area agency on aging in April 2013, following 6 months as COO, Keane has been instrumental in shaping its growth and success, and its capacity to serve older adults, caregivers, and their families in Central Virginia.

"Marta has taken JABA from a good to an excellent area agency on aging in Virginia," said JABA Board chair Dick Gibson, who has worked closely with Keane since she became JABA's CEO. "Marta possesses the proper balance between passion for mission and sound business practices, and she has brought incredible energy, compassion, knowledge, innovation, business acumen, team-building, goal setting, and success to all facets of JABA."

Keane has been recognized by her peers who elected her President of the Virginia Association of Area Agencies on Aging, Chair of the Charlottesville Area Alliance, and Board Member of the Center for Nonprofit Excellence and the Nelson County Community Development Fund, among other accolades. Last year, the Virginia State Legislature passed a joint resolution recognizing Keane's "profound and lasting impact" on the lives of people living in Central Virginia and calling her "an inspiration to all citizens of the Commonwealth."

Keane's time as CEO came with considerable challenges. In 2018, while traveling in Australia, she suffered a spinal stroke that left her paralyzed from the waist down. She returned home and with the full support of the JABA Board, who wanted her to continue as CEO, began her difficult recovery. Less than six months later, she was able to stand and give a presentation to JABA staff on resiliency, which was an inspiration to many of her colleagues.

In 2020, when the COVID pandemic hit, Keane served the population most vulnerable to the virus. While she immediately ordered JABA's centers and offices closed for safety reasons, she also made a commitment to JABA staff that their full pay and benefits would continue, recognizing that support for seniors during this time was crucial and would require creativity and innovation. Staff and volunteers responded enthusiastically with conference call bingo and trivia, live video programming, insurance counseling by Zoom, meal and supply deliveries, weekly phone calls, drive-up information services, and even a car parade through a member neighborhood. During a crisis, Keane's calm, passionate, yet assertive leadership allowed the organization to endure and even thrive during this time.

In April, Keane received the Christopher E. Lee Servant Leader Hero Award from our local chapter of the American Red Cross, which is presented to a community member who exemplifies the humanitarian spirit and servant leadership.

"Marta's visionary leadership, compassionate spirit, and commitment to making a positive impact on the lives of seniors have set her apart as a true servant leader," said Bill Brent, Executive Director at American Red Cross, Central Virginia Chapter, during a ceremony at The Center at Belvedere.

"JABA has benefitted immensely from Marta’s leadership," adds Gibson," and she will be missed by all of us."

JABA's Board of Directors are actively seeking a replacement for Keane and they expect to name a new CEO in December, with Keane staying on to help with the transition. To learn more about the position, interested candidates can visit www.jabacares.org/careers.

About JABA

JABA (Jefferson Area Board for Aging) is a private, non-profit Area Agency on Aging serving adults (60+), adults with disabilities, caregivers, and community members of all income levels in Central Virginia. JABA was founded in 1975 and incorporated as a 501(c)(3)non-profit in 1986. By offering a wide range of innovative programs and services for those on the aging journey, JABA empowers greater independence, promotes healthy aging, fosters a sense of dignity and fulfillment for all, and celebrates the contributions that seniors invest in our communities.

Pride Month: LGBTQ elders face unique challenges

June was chosen for LGBTQ+ Pride month because in June 1969 there was an “uprising” at the Stonewall Inn in New York City that sparked a liberation movement. That was over 50 years ago. Many of those who have struggled in the fight for LGBTQ+ rights are older adults now, which comes with a host of new challenges. As author Dave Singleton put it, decades after Stonewall, “We’re still in the early stages of grasping what it really means to be LGBT and older.”

And still fighting for those rights. Last month, the Elder Pride Act was reintroduced in the House of Representatives, which would help Area Agencies on Aging better serve and support LGBTQ seniors in rural communities. More than 3 million LGBTQ people live in rural American communities.

"Those who live in rural areas frequently face increased barriers, which Congress can break down," said Rep. Suzanne Bonamici (D-Ore.), chair of the Equality Caucus’s LGBTQ+ Aging Issues Task Force, who helped introduce the legislation. "The Elder Pride Act will increase resources for programs and services that will improve the lives of LGBTQI+ elders.”

"The rights and needs of LGBTQIA+ people, especially those who are older, have always been important to JABA," says Marta Keane, CEO of JABA, our local Area Agency on Aging. "Many older adults face isolation and

loneliness, often with few family members to provide encouragement or support, and for LGBTQIA+ older adults there's the added fear of being honest about one’s identity, especially in care settings, with most having experienced victimization multiple times in their lives. And this can be

particularly acute for those seniors living in rural communities."

According to SAGE and the National Resource Center on LGBT Aging, there will be 7 million people identifying as LGBTQ+ over the age of 50 by 2030, and these older adults are two times more likely to be single or live alone and four times less likely to have children to provide support. Indeed, according to an AARP “Maintaining Dignity Survey” several years ago, 76 percent of LGBTQ adults over 45 worried about having adequate family and social support systems to fall back on— and most worried about abuse, neglect and harassment in long-term care settings.

As a result, 53% of LGBTQ+ older adults feel isolated from others, and caregiving challenges fall heavy on the community --- 21% of older LGBTQ+ people have provided care to friends, compared to only 6% of non-LGBTQ+ older adults. And statistics show us that LGBTQ+ older adults and caregivers are more likely to face poverty, homelessness and have poor physical and mental health. While Pride Month is a time to celebrate how far we've come, it is also a time to recognize how much still needs to be done.

"Those statistics highlight the issues that we address with all seniors, but they can be especially challenging for LGBTQ+ older adults," says Keane. "That's why we're always seeking opportunities to celebrate the value in diversity and strive for equity and inclusion in our programs and services."

Indeed, for those who came of age during the modern gay rights movement, there's another frontier to conquer - aging with dignity.

"Our LGBTQ elder pioneers are fierce,” Lynn Faria, executive

vice president at SAGE has said. “They're the ones that lit the spark that ignited the modern LGBTQ rights movement, and they're the fighters on the front lines today saying, ‘We refuse to be treated this way; we refuse to be invisible.’ "

David McNair handles communications, media relations, and social media efforts for JABA. This article originally appeared in C-Ville Weekly.

Tim Kaine discusses Medicare and healthcare problems with JABA

JABA CEO Marta Keane and Virginia Senator Tim Kaine at JABA’s main offices on Friday, June 21.

Daily Progress -- Senator Tim Kaine was in Charlottesville to participate in a roundtable discussion with the Jefferson Area Board for Aging, a nonprofit agency that provides services and resources to Central Virginia’s older residents, their families and caregivers. They were joined by representatives from the pharmacy and geriatric departments within the University of Virginia Health System.

Kaine, who is running for his third term, took the opportunity to tout his work on the Senate Health, Education, Labor and Pensions, or HELP, Committee, where he has pushed legislation reducing prescription drug prices. That includes the Inflation Reduction Act, which established caps for Medicare beneficiaries on insulin at $35 per month, and the Delinking Revenue from Unfair Gouging, or DRUG, Act, which prevents pharmaceutical companies from price-gouging patients.

Those at the table Friday, however, were interested orienting Kaine toward what still needs to be done to address a confusing, convoluted system that permits predatory advertising practices.

Randy Rodgers, the manager of the board’s insurance counseling team, said he has only seen the predatory practices get worse over the past three years. It is now escalating at an alarming rate, he said.

The private companies that contract with Medicare are knowingly offering Medicare Advantage plans that, on the surface, appear to be more affordable with similar benefits, he said. However, the program has “a lot of drawbacks” in Virginia, as its coverage of medical costs and emergencies is not as extensive as it seems and a high number of health care providers do not accept the plan.

“The most common thing I hear from Medicare Advantage beneficiaries is, ‘I liked my Medicare Advantage plan until I had to use it,’” Rodgers told the senator.

Several counselors with the board for aging who advise the elderly on Medicare said they have witnessed firsthand as their clients have fallen prey to deceptive marketing and taken plans that will not cover them in emergencies or after serious diagnoses.

“I think the elderly and disabled, which we do serve a great deal, are very susceptible to aggressive marketing and end up making the wrong decision because of a phone call or TV ad that puts them in the wrong plan. And then they’re stuck,” said Karen Schwenzer, a former physician who now volunteers as an insurance counselor. “We have a vulnerable elderly population and a lot of cognitive impairment. … The people that are most vulnerable tend to get hurt.”

Kaine said it was not the first time he’s heard such concerns, given his position on the HELP Committee.

When it comes to Medicare Advantage, Kaine said, “It’s a lot of advantage but not much Medicare.”

“People pitch these plans as if they’re going to be better,” Kaine said. “All of a sudden, you’re finding that ‘If I just had stayed in the traditional Medicare, it would have been covered. Under the Medicare Advantage plan, it’s not.’” Read more…

VIDEO: Senator Tim Kaine visits JABA to talk prescription costs, healthcare

CBS19 News

CHARLOTTESVILLE, Va. (CBS19 NEWS) -- Senator Tim Kaine, who is a member of the Senate Health, Education, Labor and Pensions Committee, participated in a roundtable discussion with Jefferson Area Board for Aging in Charlottesville to address the issue of prescription drug costs and healthcare with local seniors and health care providers.

"Overwhelmingly, what I hear is, 'Thanks for the reduction in prescription drug prices, but it's still too complicated,'" said Kaine.

The rise of predatory marketing practices was also a theme at today's roundtable discussion.

"Right now, we see a lot of marketing from particular insurance companies, pushing products in Medicare that may not be the best product for the beneficiary," said Randy Rodgers, the manager of insurance counseling with JABA. WATCH

29News

CHARLOTTESVILLE, Va. (WVIR) - U.S. Virginia Senator Tim Kaine held a roundtable on Friday, June 21, to discuss senior prescription drug costs and healthcare in Charlottesville.

The Jefferson Area Board for Aging (JABA) held the roundtable.

Kaine arrived eager to answer people’s questions and address their concerns. People thanked the senator for making Medicare easier to understand and work through.

“We’re negotiating for prices on a whole bunch of other drugs for the first time under Medicare, the first 10 drugs will start to show dramatic savings for people in 2026,” said Virginia Senator Tim Kaine at a roundtable discussion at JABA. “These 10 drugs account for 20% of all the spending for pharmaceuticals under Medicare, so we pick the ones that are the most used.”

The roundtable also served as an opportunity for others to bring up issues that aren’t often talked about, like predatory market practices.

“Medicare Advantage is another way of providing insurance. There’s a lot of disinformation or less information. That’s why it’s really important to come to JABA when you’re going to get started in Medicare,” CEO of JABA Marta Keane said, “So that you understand from an unbiased, non-paid professional, what the advantages and disadvantages are of being on Medicare.” WATCH

JABA Respite & Enrichment Centers (REC) win state-wide award for community commitment

At the 2024 LeadingAge Virginia Annual Conference + EXPO in Roanoke last week, JABA's Respite & Enrichment Centers were presented with the annual Stewardship Award, which recognizes organizations that have advanced public trust and confidence in aging services.

LeadingAge Virgina, a non-profit association that has been promoting positive aging in Virginia for 50 years, had this to say about choosing JABA: "Congratulations to JABA Charlottesville for winning the Stewardship Award at this year’s LeadingAge Virginia Conference. JABA is celebrated for its deep community commitment and collaborative efforts to enhance aging services."

JABA Respite & Enrichment Centers (REC) in Charlottesville and Louisa provide a safe, uplifting environment during the week for adults living with dementia or other disabilities. Which also provides a welcome respite for caregivers. Games, activities, music performances, health care support, delicious meals and snacks, rich social connections, and direct support for caregivers help older adults remain in their homes for as long as possible.

"As JABA prepares to turn 50, we are honored to help people age in the community," says JABA CEO Marta Keane. " We have services to support each stage, with the Respite and Enrichment Center for members snd caregivers as a great example. We are honored to be recognized for our stewardship."

To learn more about our JRECs, visit our Respite & Enrichment Centers (REC) page or call call 434-817-5235 (Charlottesville) or 540-500-5961 (Louisa) for more information.

JABA raising awareness about Medicare fraud

It's Medicare Fraud Prevention Week #MFPW and Randy Rodgers, who manages our Insurance Counseling Program, spoke with Steve Rappaport at 29News about the problem and what people can do about it.

"Medicare Fraud in the United States costs 60 billion dollars a year, and in the state of Virginia that 1.2 billion dollars that's lost." said Rodgers, "and it affects the individual who is on Medicare in terms of stress in their life, the time they have to use in combating this, even their health."

Rodgers said it's important to keep track of the health services you receive and read your Medicare statements carefully, looking out for mistakes and charges you don't recognize.

The Virginia Senior Medicare Patrol (1-800-938-8885) and counselors at JABA (434-817-5248) can also help you identify and report Medicare fraud.

Stay Connected: show the world you can dance

Maintaining a feeling of connectedness with others, our communities, and even life itself can be challenging as we age, as the diminishment and loss of faculties, the departures of friends and family, and the march of time can make older people feel like relics living among strangers, even in communities where they have lived their whole lives. An older friend remarked recently that she was walking on Charlottesville's Downtown Mall, a place where she once worked and had many friends, and while the mall was crowded with people she did not see one person she knew.

"Who are all these people," she laughed, " and where has the time gone?"

Like many older people, my friend was inclined to shrug off the realization, and just take it in stride, but how we respond to feelings like this, what attitudes we bring with us into the later halves of our lives, can be crucial to our health and our well-being...and how we experience that part of our lives.

Thanks to historic increases in longevity, many of us approaching 40 or 50 years of age will find ourselves with, as aging researcher Deepak Chopra puts it, a long "second birth–half of our lives" stretched out before us, one "leading to territory as unknown as the first half of life is to a newborn baby."

"In this second life, as it were, we will reap the benefits and deficits developed in the first 45-50 years," writes Chopra. "We must all be psychologically prepared for this in advance. Inertia, which means doing the same old things as before, will be deadly psychologically and perhaps physically as well."

Chopra mentions isolation and loneliness as things to be particularly mindful of, conditions that he said can lead to "rapid aging."

As you might know, May is Older Americans Month, and this year's theme is "Powered by Connection," which addresses what Chopra is talking about.

"This is so important for seniors, and for all of us, because connection helps to prevent isolation, " said JABA CEO Marta Keane in a recent TV interview. "And we know isolation creates certain declines in mental, emotional, and physical health."

Keane encouraged people to look out for family and friends and neighbors, to let them know about services available at JABA and in the community. She also pointed out how JABA's Community Centers and Respite & Enrichment Centers for those who need extra help provide socialization and connection crucial to well-being.

Indeed, at a recent celebration of Older Americans Month at JABA's location on Hillsdale Drive I went to recently, which brought together people of all ages from their centers, isolation and loneliness didn't have much of a chance when everyone started dancing to "Shake Your Groove Thing" by Peaches & Herb:

Let's show the world we can dance…

Grooving loose

Or heart to heart

We put in motion

Every single part

David McNair handles communications, media relations, and social media efforts for JABA. This article originally appeared in C-Ville Weekly.