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Message from JABA CEO, Marta Keane: Be a light at the end of the tunnel

Marta Keane, JABA CEO

Marta Keane, JABA CEO

As we head into the holiday season, we remember good times from previous years that warm our hearts – gatherings of family and friends, delicious meals, laughter, and honored traditions. The COVID-19 pandemic is going to make our holidays different than before as we find creative ways to be together – virtually or in person – while ensuring that our family members and friends are safe from infection. In the end, it is the people who make our holidays special, not just the rituals. But what if you are a senior in poor health, living alone without any family or supports?

This holiday season will be a time of struggle for many, especially the elderly who live alone, with few financial resources. Stanley, for example, is an older adult in our area who was recently diagnosed with cancer. He immediately had to stop working his low-wage job in order to have surgery, followed by chemotherapy. Stanley was very depressed and feeling hopeless about his life, having no family or other supports. He was also in debt because wages were not coming in and his savings had been spent on the cancer treatment.

JABA’s options counselor connected Stanley to community partners that helped him catch up on back rent and utility bills. The counselor also started him on home delivered meals, as he was too weak from chemo to prepare them himself. He is even considering joining JABA’s virtual Community Senior Center activities when he is feeling stronger. Today, Stanley is beginning to see light at the end of the tunnel, stating, “I don’t know what I would have done without you all.”

There are many older adults like Stanley who contact JABA for assistance when they are at very low points in their lives and do not have the resources or energy to pick themselves up. JABA is fielding a record number of requests for assistance from seniors during these trying times. The only thing that many of them need is a helping hand through a rough patch. Can you be that helping hand right now by making a generous gift in support of JABA’s clients during this holiday season? You can make the difference between hope and despair in the lives of our elderly neighbors in need.

The holidays are times of both light and darkness. We often remember loved ones who are no longer with us. Sometimes we are alone or feel disconnected from activities around us. But, this season – in the midst of this deadly pandemic – we all need to shine a light on each other. How we gather together may be different this season, but we can all do our best to bring love, hope and warmth to others – those we know and those we do not. Your generous gift to JABA right now is one way you can express your compassion towards older neighbors in need. It is so easy. Go to JABA's website to donate securely online.

Please accept my deepest thanks for everything you can do – or have already done – in support of the seniors JABA serves. You make it possible for us to do this work. Stay safe during the holiday season, as you bring a little more love and light into our community.

With best wishes,

Marta M. Keane
Chief Executive Officer

P.S. For tax year 2020, you may deduct up to $300 in qualified charitable cash contributions if you do not itemize deductions. Please go to www.irs.gov for more information about this change in the tax code. It has never been a better time to give to JABA!

Special message from JABA CEO, Marta Keane: We need your help now more than ever

We are living through unprecedented times. It is easy to get overwhelmed by uncertainty and fear. We want to get back to our old lives rather than continually adjust to the new normal. But some things remain the same, constant, and profound – chiefly our love for family, friends, and trusted colleagues. Because, deep down, it is all about feeling a connection.

JABA is on the front lines in the battle to keep COVID-19 from risking the lives of our precious senior citizens. We are innovating every day to find ways to connect elders to services and activities that help them stay safe, healthy, active, and engaged with other people. The photo below of members of one of our centers meeting outdoors says it all. We do this work because – like you – we believe in community and understand the strong need we all have to connect with each other in order to survive and thrive.

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The importance of connecting with others, whether virtually or safely in person, is brought home by the words of Emily Foreman, who oversees our eleven Community Senior Centers. Here she describes a recent visit with members at our center in Greene County:

"I could immediately sense how glad they were to be there. They appreciate that we have been able to give them options for connecting with other members virtually and in person. Many said that nothing beats being among friends, even at a distance and with masks. In so many ways, they are like family and take comfort from one another, which is so important during a time like this. Coming to the center gives them something to look forward to and has revived their sense of purpose."
 

It has taken every member of the JABA village to create, set up and roll out virtual – as well as greatly revised onsite – Community Senior Center programming. We are excited to offer this hybrid model to meet all the members’ needs so that they can be together in person or through technology. All of our programs have been retooled and our amazing, determined staff continue to explore new ways to connect with seniors and caregivers who are in great need of our services. But, all this comes at a cost. Your support is critical as we work to provide even more innovative services during this pandemic. Can you help us right now?

JABA helps seniors and caregivers connect to the services they need through person-centered care, which acknowledges that every individual has his or her own needs, preferences and life situation. Our staff members take the time to listen and understand. This is true for our senior helpline and options counselors who guide seniors and caregivers through difficult decisions. And it is evident every day in the Adult Care Centers, as staff care for those with dementia and disabilities. We all want to feel connected and valued. Can you lend a helping hand to a senior in need by making a generous donation today?

You may have already given this year. If so, I sincerely thank you. But, the fight to assist older adults so they can remain healthy and independent in our community during these uncertain times isn’t over. We need your help now more than ever.

Thank you for whatever you can do. Your generosity keeps us all part of a community of caring. Please stay safe and connected.

With best wishes,

Marta M. Keane
Chief Executive Officer

P.S. It has never been easier to give. 
Donate securely online. Your gift stays right here in central Virginia.


Ways to Give


Donate Online:

Make a secure online donation here. Choose a one-time gift or simplify your giving through a recurring donation. We accept all major credit cards. If you prefer, you can choose an electronic transfer directly from your checking account via E-Check. A confirmation message will be sent to you when your transaction has been completed and JABA will mail an acknowledgement letter for your records.

Donate by Phone:

Call our Philanthropy Specialist at 434.817.3610 if you wish to make a credit card donation by phone or if you need assistance with the online donation form noted above. 

Donate by Mail: 

Send your check to JABA, Inc., Philanthropy & Communications Office, 674 Hillsdale Drive, Suite 9, Charlottesville, VA 22901


Memorial & Tribute Gifts:

JABA welcomes gifts that remember or pay tribute to a person of your choice. You may indicate your preference with any gift you make, whether by mail, phone or online. Use our gift form to specify your wishes.

Become a Sponsor

Our sponsorship program is year-long and designed to promote the mutually beneficial partnership between JABA and your organization to our 12,000+ constituents. Visit our Become a Sponsor page for details.

Virginia State Employees:

If you are a state employee, we welcome gifts through the Commonwealth of Virginia Campaign. JABA’s CVC code is 200119.